As one of the most profitable teams throughout the history of football within any football club, Manchester United is perhaps one of the widely sponsored teams. Through the sheer popularity of the team, sponsors are willing to pay nearly one hundred million dollars in order for the chance to be the principal sponsor for the team.
AIG has been the main sponsor of the team since 2006. Through the sponsorship which would pay Manchester United over 56 million dollars over a period of four years, the logo was to be displayed through the front of the shirts which are worn while playing football as well as on many other pieces of merchandise which are used by the team. This has been one of the largest sponsorship deals which is available and will end through the end of 2010.
In the years from 2010-2011 for a period of four years, with a sum of eighty million dollars being paid to the team over the four year period, a new deal from Aon, as the principal sponsor, exceeds the previous deal in the sum of the highest amount which has been paid to the company. As the largest deal in the history of football, this goes to show a lot about the football game which has been changing throughout the decades. Manchester United is privy to some of the highest levels of sponsorship.
Recently, in the sponsorship that comes with shirts, Nike has created a deal with the team that is worth nearly fifteen million dollars to produce the shirts and have the logo on the shirts of the team, through the games.
